Company News, New Products

Kérastase Expands Haircare with Blond Absolu 2% Pure Hyaluronic Acid Serum

New product launches online later this month and at salons and Sephora in September.

The newest beauty addition to Kérastase’s Blond Absolu Collection addresses the need for hydration for blonde hair, according to the Happi Top 30 company. Boasting the highest concentration of hyaluronic acid ever seen in a haircare product, this serum is the first scalp-specific product designed for blondes by Kérastase, addressing hair health at the root, said the company.  It is designed to hydrate the scalp and relieve tightness post-bleaching with the pH balanced serum. For more on ha...

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